As per the mandate, the role of Vigor Media Worldwide will be to build a strategic communication framework for Ruchira Green Earth and strengthen its unrivaled leadership positioning in the industry.
Vigor Media Worldwide has bagged the PR mandate of Ruchira Green Earth, India’s leading manufacturer of Lithium batteries and allied products for various applications. The contract comes as another acknowledgment of the distinctive PR and communications approach of Vigor Media Worldwide.
Vigor Media Worldwide won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for Ruchira Green Earth will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country as well as the world over for greater visibility and strong positioning of Ruchira Green Earth among targeted segments.
Deepan Garg, Director, Ruchira Green Earth said, “We are at an exciting juncture of product portfolio expansion and we have already charted a competitive strategy to further strengthen our brand positioning in the Indian market. As we get ready to set new benchmarks for ourselves while empowering the clean energy revolution in the country, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us establish a focused communication approach with all of our stakeholders.”
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Commenting on winning the PR mandate of Ruchira Green Earth, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “We are thrilled to join hands with Ruchira Green Earth and assist them on their journey towards achieving business excellence. We are committed to further strengthen the brand’s reputation in the country by delivering well-planned and innovative communication strategies in line with their key expectations of business growth.”
Ruchira Green Earth manufactures high-quality batteries for E-scooter, E-rickshaw, E-auto, solar street lights, and solar-led energy storage systems. Ruchira Green Earth has launched a wide range of exclusive products under the umbrella of its flagship brand ‘Akira’ with an initial focus on 2W and 3W categories. Moreover, the company is all set to take a big leap forward in other applications like Solar and ESS.