With the collaboration, the brand aims that the duo, Parambrata Chatterjee and Abir Chatterjee will help Health OK to establish connect in West Bengal, and help raise the credibility for the product.
Mankind Pharma has expanded its OTC range of products. Since 2013, ‘Health OK’, a multivitamin tablet, has been a part of the drug category and has now been incorporated in the OTC category. To intensify and spread awareness about the product; the brand has announced its association with Bengali superstars – Parambrata and Abir, together for the first time.
Both Parambrata and Abir will be represented in the advertising campaigns, specifically made for the West Bengal market to drive the brand philosophy. Both of them have an enormous mass appeal and acceptance among the audience in the state. Having them on board will help intensify Health OK reach and brand recall.
Speaking on the collaboration, brand ambassador Parambrata Chatterjee said, “I am delighted to be a part of Mankind Pharma, which is one of the leading pharmaceutical companies in India. It will be my gratification to be a part of the brand in creating a connection with the target audience”. Abir Chatterjee added, “It is a pleasure to be a part of the brand’s endeavor and support the brand’s vision. I am excited to reach the masses to create awareness about the product”
Commenting on the association, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma shared, “We are happy to have Parambrata and Abir on board as the brand ambassador for West Bengal Market, as they both are famous personalities in this region, and satisfy the need of the masses. We are optimistic that we will be able to connect with every segment of the population, which will help us to create brand awareness for our product and strengthen our positioning amongst the consumers in the regional market. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues.”