April Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa April Week 4 – features, campaigns, brand stories, and more.
Features
Inside: The Marketing strategy of ZEE Biskope with hyper-localized content strategy in India
As ZEE Biskope completed almost a year and a half in 2021, we interacted with the channel to understand its hyperlocalized content strategy and marketing tactics with a focus on digital. Read more here in the Media Samosa April Week 4 roundup
Our focus in MENA is PIOs and also people of South Asian descent: Prashant Panday, ENIL, Mirchi
In conversation with Media Samosa, Prashant Panday, Mirchi, speaks at length about the brand’s move to foray into the Middle East, on MENA marketing strategies, radio marketing trends, and differences in content strategies in the Indian subcontinent and the International markets. Read more here.
Case Study: How House of Hiranandani hyper-personalized videos garnered reach through its Republic day campaign
This case study explores how the House of Hiranandani republic day campaign reached out to 1 million+ people to communicate the message of ‘Right To Perfect Home’. Read more here.
Brand Stories
Health OK ropes in Parambrata Chatterjee and Abir Chatterjee as brand ambassadors for West Bengal
With the collaboration, the brand aims that the duo, Parambrata Chatterjee and Abir Chatterjee will help Health OK to establish connect in West Bengal, and help raise the credibility for the product. Read more here.
Whiz League onboards Guru Randhawa as the strategic partner
In an effort to create equal opportunities and inspire more people to turn their passions into professions, Guru Randhawa joined Whiz League, as a strategic partner. Read more here.
Hungama Play forays into original programming in regional languages
Hungama Play will launch 20+ shows in 6 Indian languages which mainly include Hindi, Tamil, Telugu, Kannada, Marathi, and Bhojpuri over the next 12 months. Read more here.
Campaigns
Finolex Pipes’ latest campaign ft. Virender Sehwag puts the focus on its long-lasting quality
The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time. Virender Sehwag a.k.a Viru brings this idea alive across four funny, and enjoyable stories. Read more here.
Sony Pictures Networks partners with SayTrees to support afforestation efforts
In partnership with SayTrees, Sony Pictures have planted over 8000 tree saplings in Satara, Maharashtra in an effort to focus on environmental sustainability and improving quality of life by tackling climate change. Read more here.
Spotify rolls out campaign to promote the ‘Premium Family’ plan
The campaign for Spotify created by What’s Your Problem stems from an insight that culturally when a person upgrades anything in India, they try to upgrade their entire family with them. Read more here.
Industry Updates
BookMyShow strengthens leadership across businesses
As part of the new structure, Anil Makhija will be in charge of scaling live entertainment operations as COO – Live Entertainment & Venues, taking over from Albert Almeida who will head Brand Partnerships to nurture strategic and like-minded partnerships for BookMyShow. Read more here.
Havas PR Middle East rebrands as Red Havas Middle East
The Dubai rebrand comes fast on the heels of the introduction of Red Havas Health, a global micro-network focused on health. Read more here.
OMD India wins marketing and media mandate for AU Bank
OMD will handle 360-degree marketing customer-focused campaigns for AU Bank, using data-driven insights with an aim to create greater awareness of the brand and garner higher revenue in sales. Read more here.
Madison Media Omega wins Media AOR for Lifestyle and Spar
As per the mandate, Madison Media Omega will handle the entire media mandate, which includes Print, Television, Radio, Outdoor and Digital. Read more here.
Vigor Media Worldwide wins PR mandate of Arogya Health Care
As per the mandate, the role of Vigor Media Worldwide will be to build a strategic communication framework for Arogya Health Care and strengthen its positioning in the industry. Read more here.
NEWJ appoints 80dB as communications partners
As per the mandate, 80dB Communications will develop a strategy and implementation roadmap to drive media and stakeholder outreach for NEWJ across its digital platforms. Read more here.
dentsu X India wins global media mandate for Galderma
As per the mandate, dentsu X India will oversee the media, strategy, planning, and buying for the total portfolio of Galderma products. Read more here.
Vigor Media Worldwide India bags PR mandate for Ruchira Green Earth
As per the mandate, the role of Vigor Media Worldwide will be to build a strategic communication framework for Ruchira Green Earth and strengthen its unrivaled leadership positioning in the industry. Read more here.
