As per the mandate, 80dB Communications will develop a strategy and implementation roadmap to drive media and stakeholder outreach for NEWJ across its digital platforms.
Integrated reputation management advisory, 80-dB Communications has been appointed as the communications partner by NEWJ (New Emerging World of Journalism).
New Emerging World of Journalism Limited (NEWJ) is a video-only, mobile-first publisher focused on creating and producing high impact video content. The company’s mission is to inform, inspire and empower India’s youth through visual storytelling, drawing inspiration from the mantra of “Stories of India, for India, by India”. An important part of this mission is to deepen efforts to reduce the urban-rural divide in India’s new media space by leveraging data and tech.
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“Vernacular and video are the game changers for a digital India. As a social-first publisher on the mobile, we intend to lead the category with our incisive visual storytelling, by leveraging data and tech for #BharatFirst”, said Shalabh Upadhyay, Founder, and CEO, NEWJ – New Emerging World of Journalism. “We’re excited to work with 80dB Communications as our PR partner to help establish our position among both brands and users.”
“We’re thrilled to work with NEWJ and share their passion to establish themselves as storytellers for Bharat. With a sharp strategy, and the use of data storytelling, we will help the brand meet its objectives”, said, Kiran Ray Chaudhury, Co-Founder, 80dB Communications.