Food & Beverages topped with 20% Ad Volumes during Q1 2021: TAM

TAM report

TAM Q1 2021 data shows the Toilet Soaps category maintained its first position during the first three months of the year with a 5% share of Ad Volumes.

January-March 2021 registered growth of 30% in TV Ad Volumes compared to January-Mar 2020 and 3% drop when compared to October-December 2020. According to TAM Q1 2021 data, in the last six months, Television Ad Volumes peaked during March 2021 followed by October 2020.

Food & Beverages topped with 20% share of Ad Volumes during January-March 2021 displacing Personal Care/Personal Hygiene which was top during January-March 2020.

Toilet Soaps category maintained its 1st position during January-March 2021 with 5% share of Ad Volumes. Biscuits and Paints categories were new entrant in Top 10 categories’ list. Toilet/Floor Cleaners among categories saw highest increase in Ad secondages with growth of 79%.

Also Read: F&B Sector Ads on TV grew by 6% in 2020 over 2019: TAM

HUL topped the advertisers’ list followed by Reckitt. Top 10 advertisers together added 41% share of Ad Volumes during January-March 2021. During January-March 2021, there were total 6.2K+ brands present on Television. 6 out of Top 10 brands were from Reckitt Benckiser.

Whitehat Education Technology and Glow & Lovely Advanced Multivitamin were the top exclusive advertiser and brand respectively during January-March 2021 compared to January-March 2020.

During January-March 2021, News genre topped on TV with 28% share of Ad Volumes closely followed by GEC with 27% share. Regional & National TV channels had 65% & 35% share of Ad Volumes respectively.

You can access the entire report here:

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