As per the mandate, Digital Refresh Networks will be responsible for executing the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations, crisis management, and more.
Digital Refresh Networks (DRN) which recently launched its digital influence (Public Relations) service has been accorded the PR mandate for one of the oldest institutes of Yoga, Kaivalyadhama located in Lonavala. The account was won following a multi-agency pitch and will be managed out of the company’s headquarters in Mumbai.
As per the mandate, the agency will be responsible for executing the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations and management, crisis supervision, and stakeholder management to enhance the visibility reputation of the brand.
Kaivalyadhama is rooted in the traditions of yoga and changing the lives of millions of people in India and across the globe.
Speaking on the significant association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks, said, “We are glad to partner with Kaivalyadhama and look forward to working with the brand to strengthen its positioning as one of the perfect destinations for an individual to distress and revive by adapting the concept of traditional yoga.”