In an attempt to capture the unexplored terrains, OPPO’s ‘Life Unscene’ campaign follows two new-age video creators – Ganesh Vanare and Anunay Sood, as they leave behind the city life, to discover the lesser traveled routes, places, cultures, and more.
OPPO and Discovery Channel partners to launch the ‘Life Unscene’ campaign, a series of two short videos where the surreal scenes are captured using the OPPO Reno 5 Pro 5G, the first video was premiered on Discovery Channel, TLC on the 1st May 2021.
The ‘Life Unscene’ campaign will follow two new-age video creators – Ganesh Vanare and Anunay Sood, as they leave behind the hustle and bustle of city life, taking routes less traveled to discover intriguing cultures, people, music, food, and places.
OPPO campaign comprises 2-part special videos that feature two hidden gems of India- Sandakphu Phalut in the Singalila Ridge on the Indo-Nepal border and Darjeeling where Anunay Sood headed to the hamlet town of Kurseong, or the Land of White Orchids.
Speaking on the initiative, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, commented, “We are thrilled to partner with Discovery India for ‘Life Unscene’ to unveil the hidden secrets of India through the lens of our videography expert, Reno5 Pro 5G. As always, OPPO stands committed to bringing meaningful innovations that empower our consumers to explore the world. Our campaign with Discovery showcases how easy it is to capture amazing memories with the Reno5 Pro 5G.”
“Life Unscene is an exemplary show that raises the bar of storytelling. We’re excited that our partnership with OPPO has allowed us to push the boundaries on content production to transport our viewers to an unimaginable world of beauty. We at Discovery, believe in bringing factual stories to our audiences that not only enlighten them but leave them with an enriching experience and a better understanding of the world,” said, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery.
The audience can also watch the episodes on the discovery+ app.