As per the mandate, Glad U Came will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement.
Glad U Came has won the PR mandate for RichFeel, the skincare, and hair care solutions network. The Mumbai-based PR agency would be responsible to build a strategic communication framework for RichFeel.
With a mission of helping people look young, live young and lead life young, RichFeel has ventured into personal care products ranging from hair care products like conditioners, masks, serums, shampoos, cleansers to skincare products like face creams and gels, scrubs, soaps, facial kits, toners etc.
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Commenting on the appointment, Dr.Apoorva and Dr.Sonal Shah, the founders of RichFeel said, “We have been named ‘India’s most Iconic Brand’ by the Economic Times for our contribution in the field of trichology and now we aim to do the same with our personal care products. We feel that our collaboration with Glad U Came will get us just where we need to be and we are looking forward to a great association.”
On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are thrilled to be collaborating with RichFeel to promote their cruelty-free, vegan personal care products and hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.”
