As per the new role, Linu John would help drive the business for HMCL and manage the team for the bespoke unit platform of Publicis Media.
HMCL has announced the appointment of Linu John as the Client Lead for the platform. With a career spanning13 years of experience in the media industry, she has served some brands like Google, Pepsi, Shell, Nissan, Samsung, to name a few. Prior to Publicis Media, she has worked with OMD, Essence, Maxus, Mediacom, Starcom and Mindshare in lead roles.
Publicis Media’s bespoke unit platform HMCL has been built to cater to the integrated media offerings for its client Hero MotoCorp. The unit consists of a team that manages media planning and buying, along with providing dynamic content, analytics, data, activation, performance and programmatic solutions.
Speaking on Linu’s appointment, Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”
Linu John, Client Lead, Platform HMCL, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and drive high momentum for the business.”