May Week 1: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa May Week 1 – features, campaigns, brand stories, and more.
Brand Stories
TECNO appoints Chris Evans as its global brand ambassador
Chris Evans will lead the launch of the coming TECNO CAMON 17 on May 6th and will be featured in TECNO’s brand campaigns in emerging markets. Read more here.
Mankind Pharma launches Safekind toilet seat spray to ensure clean public toilets for women
With the launch of Safekind toilet seat disinfectant spray, Mankind Pharma intends to reduce the chances of contracting UTI (Urinary Tract Infection) amongst females and to ensure safe usage of public toilets. Read more here.
WPP & Microsoft launch Cloud Studio to transform content production
Cloud Studio, launched by WPP and Microsoft is a platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients, moving content creation, production, and editing out of on-premises environments and into the cloud. Read more here.
One Digital Entertainment teams up with Channel 2 Corporation, Jointly invests in Digital 2 Sports, Singapore
As part of this deal, Digital2 Sports will work closely with OneDigital Entertainment to bring together digital platforms, content creators, and brands to create diverse content opportunities which include not only live commentary of cricket matches but various on-demand podcasts by on-boarding various cricketers, digital influencers, and celebrities. Read more here.
Campaigns
Star Cement rolls out campaign with Akshay Kumar- Hain Tayyar Hum!
As featured on Media Samosa roundup for May Week 1, the Star Cement TVC conveys the message that the roof made with Star Cement has taken minimum time for solid setting which is a quick & strong setting. Read more here.
OPPO partners with Discovery India for Life Unscene campaign
In an attempt to capture the unexplored terrains, OPPO’s ‘Life Unscene’ campaign follows two new-age video creators – Ganesh Vanare and Anunay Sood, as they leave behind the city life, to discover the lesser traveled routes, places, cultures, and more. Read more here.
Industry Updates
Digital Refresh Networks bags PR mandate for Kaivalyadhama
As per the mandate, Digital Refresh Networks will be responsible for executing the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations, crisis management, and more. Read more here.
Rediffusion launches consumer research wing – Red Lab
As featured on Media Samosa May Week 1 Roundup, the Rediffusion Consumer Lab (Red Lab) will be specializing in consumer understanding, consumer behavior, and trend spotting to come up with actionable business intelligence which can then lead to brand solutions. Read more here.
Asianet News Media and Entertainment appoints Nachiket Pantvaidya as MD
Prior to joining Asianet News Media & Entertainment as MD, Nachiket Pantvaidya was the Group COO of Balaji Telefilms and CEO of ALTBalaji. Read more here.
Pine Labs appoints Marc Mathenz as new CFO
As per the new role, Marc Mathenz will help Pine Labs in its next phase of growth and expansion across Asia and more. Read more here.
MediaCom strengthens leadership with senior-level appointments
As per the new roles, Shekhar Sharma will be responsible for the offices, clients, and growth of MediaCom, and Averill Sequeira will be leading ‘Seeing the Bigger Picture, a MediaCom Creative Systems wherein they use the power of data to bring together media and creativity. Read more here.
Havas Media Group launches Meaningful Marketplaces for equitable investment in trusted content
The new global initiative, Meaningful Marketplaces by Havas Media Group, will aim to ensure a more equitable share of investment in trusted news, as well as content providers and creators from minority and under-represented groups. Read more here.
Linu John appointed as Client Lead for HMCL, Publicis Media
As per the new role, Linu John would help drive the business for HMCL and manage the team for the bespoke unit platform of Publicis Media. Read more here.
GoEvals appoints Kapil Arora as Advisor and Consulting Chief Technology Officer to the board
As a member of the board, Kapil Arora will provide guidance towards product development, user experience, and engineering teams with the aim of creating more value for clients of GoEvals. Read more here.
Glad U Came bags PR mandate for RichFeel
As per the mandate, Glad U Came will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement. Read more here.
Data
Remote working to play a significant role in the post-pandemic world, suggests Kantar Study 2021
With the Kantar Mobility Future’s Study conducted across 13 global cities, the report aims to highlight the major global mobility trends for the upcoming decade. Read more here.
62% of news consumers see Print as the most credible medium: Ormax Media Report
According to Ormax Media Report, Print remains the most credible medium for news. Television and digital media have shown a drop in credibility since the last track in September 2020. Read more here.
Services Sector had 27% Ad Volumes on Radio in Q1 2021: TAM
Real Estates category maintained its first position during January-March 2021 with an 11% share of Ad Volumes on Radio, TAM data suggests. Read more here.
Cricket contributed to 87% share of Indian sports sponsorship in 2020: GroupM ESP Sporting Nation Report 2021
GroupM ESP sporting nation report 2021 describes how as India moves into the decade of the 20s, marketers can expect a continuous evolution in the state of affairs in the sports industry. Read more here.
Food & Beverages topped with 20% Ad Volumes during Q1 2021: TAM
TAM Q1 2021 data shows the Toilet Soaps category maintained its first position during the first three months of the year with a 5% share of Ad Volumes. Read more here.
