As per the mandate, Vigor Media Worldwide will help Nicholas Healthcare to build a strategic communication framework and strengthen its positioning in the Healthcare industry.
Vigor Media Worldwide has bagged the PR mandate of Nicholas Healthcare. The account was won post a multi-agency pitch followed by a bidding process.
The mandate for Nicholas Healthcare will be handled by the Delhi-NCR office of Vigor Media Worldwide with an aim to build greater visibility and strong positioning of the brand amongst targeted segments.
Kapil Jain, Chief Executive Officer, Nicholas Healthcare, said, “We maintain a holistic approach towards health restoration and in our relentless effort of business expansion to reach our clients (Hospitals) across India, we have chartered a strategic brand positioning plan. In this journey of building “Nicholas” brand and to set new milestones for us, we are happy to welcome on board Vigor Media Worldwide, whose proposed communication strategy is in sync with our objectives. I am confident that they will assist us to establish a focused communication approach with all our stakeholders (Hospitals & Channel Partners).”
Commenting on the win, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide, said, “We are elated to have been considered by Nicholas Healthcare to be their image consultant after a critical assessment and we pledge to assist them on their journey towards achieving business excellence. We stand committed to our virtues of transparency, proactivity, and result-oriented approach to meet and deliver their key expectations of business growth.”