As per the mandate, OMD India will help drive the business for Cuemath by generating targeted campaigns based on audience data for a positive impact on brand recall and more.
OMD India has won the communication mandate of Cuemath for devising data-driven campaigns and serving the communication needs of the edtech startup.
Leveraging OMD’s homegrown data platform, Omni, the creatives will be planned and optimized by analytics-driven insights to reach the target consumers through personalized communication. Priti Murthy, CEO, OMD, believes that the precision marketing and analytics platform will help meet the client’s business KPIs by creating targeted strategies to communicate to the audience in a familiar environment.
“We, at Cuemath, believe in making the world’s children great at math and coding and create invincible problem-solvers who will go on to solve humanity’s biggest problems. Since OMD is armed with the much-needed technological tools based on real-time, accurate, and representative data, we plan to use their strength to not only fulfill our mission but also create maximum impact,” stated, Arvind Iyer, Marketing Director, Cuemath.
Due to the disruption brought in by the pandemic and a significant increase in online learning platform consequently, OMD India will help ensure that it addresses the demand in the market by reaching the untapped geographies on the relevance of the platform like Cuemath and how it can address the fear factors surrounding Maths among most school-going children.