Nippon Paint National Highway initiative attempts to spread the message on sustainability

Nippon Paint

As part of the CSR initiative, Nippon Paint aims to spread the message of eco-friendliness and living in harmony with nature through murals on the National Highway near Ranipet Toll gate around the theme.

Nippon Paint (India) recently completed the painting of the National Highway near Ranipet toll gate. As a part of their CSR initiative, 47,341 Sft.Ft of the highway was painted by Nippon Paint in the span of three months. The highway was beautified in association with Ms.Kamini, Deputy Inspector General of Police, Vellore, Dr. R. Sivakumar, Superintendent of Police, Ranipet, and Ms. K.T. Poorani, Deputy Superintendent of Police, Ranipet in the presence of several Nippon Paint representatives.

People from the nearby villages and the vehicles which cross the highway will be benefitted with the newly spruced up bridge. As a part of the process, five artists and ten painters were involved in the completion of the bridge.

The bridge walls are painted with murals around the theme of living in harmony with nature. It covers artistic work on agriculture, wildlife, portraits of people from different walks of life amongst others. Apart from the highway painting, the interiors of the family counseling room, child-friendly corner, and the lock up rooms in the Police Station of Ranipettai, Arokanam, and Sholinghur were also painted by the brand.

Also Read: PROSE Integrated bags the mandate for ‘KPIT Sparkle’ virtual event

Speaking about the project, Mahesh Anand, President – Decorative Paint, Nippon Paint India, commented, “We are very happy to have collaborated with Ms. Kamini to paint the National Highway stretch. We are also certain that the newly painted bridge will cheer the villagers and the vehicles, which cross the bridge every day. Eco-friendliness and sustainability are reflected in all of Nippon Paint’s operations, products, and CSR initiatives. Beautifying the city forms a huge part of our CSR initiatives. We hope that the passers-by will receive our message about the importance of respecting nature and keeping public spaces clean.”

Speaking further about the project, Kamini, Deputy Inspector General of Police, Vellore, commented, “We are thrilled to partner with Nippon Paint for this very special project. I think the newly painted bridge looks beautiful and we are receiving a lot of appreciation from the residents of Ranipet and the passers-by. We are thankful to Nippon Paint for collaborating with us on this initiative.”



Previous articleWarnerMedia and Discovery join hands to create standalone global entertainment company
Next articleEssence appoints Sonali Malaviya as Managing Director, India
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here