May Week 3: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa May Week 3 – features, campaigns, brand stories, and more.
Brand Stories
WarnerMedia and Discovery join hands to create standalone global entertainment company
Media Samosa- May Week 3 features the transaction that coming together of the WarnerMedia storied content library of popular and valuable IP with Discovery’s global footprint, a trove of local-language content, and deep regional expertise across more than 200 countries and territories. Read more here.
Salesforce & Disney Studios Content join forces to accelerate production with new technology
By naming Salesforce a StudioLAB Innovation Partner, the companies will explore new ways to use technology to manage and accelerate the content production lifecycle and support the creation of content — from the earliest ideas in development all the way through post-production and marketing. Read more here.
FoxyMoron’s Suveer Bajaj launches lifestyle publication Man’s Life
Man’s Life is pegged as the premier lifestyle destination for Men, featuring interest-based video and written content on Sports, Lifestyle, Auto, and Entertainment. Read more here.
Campaigns
Nippon Paint National Highway initiative attempts to spread the message on sustainability
As part of the CSR initiative, Nippon Paint aims to spread the message of eco-friendliness and living in harmony with nature through murals on the National Highway near Ranipet Toll gate around the theme. Read more here.
Cartoon Network launches 150+ home-based activities for kids this summer
As an extension to the summer campaign, Cartoon Network will also introduce digital contests and challenges to encourage families and kids to engage in as many activities as they can on the microsite. Read more here.
Industry Updates
PHD Media India bags media mandate for The Laughing Cow
As per the mandate, PHD India will help Bel Group to expand and add value to the cheese and healthy snack category in India with the launch of the new product under The Laughing Cow. Read more here.
Nykaa onboards Vikas Gupta as CEO – B2B Business
Prior to this, Vikas Gupta was working as the Head of the customer, marketing, and digital businesses at Flipkart India. Read more here.
Sportradar acquires InteractSport for cricket data and content offerings
As per the partnership, Sportrader and InteractSport will aim to expand and grow within regional and global markets for its customers with more content and data offerings. Read more here.
Starcom appoints Niti Kumar as COO
As per the new role, Niti Kumar will be responsible for client deliverables, revenue growth, and business development across the agency’s offices in India. Read more here.
Vigor Media Worldwide bags PR mandate for Nicholas Healthcare
As per the mandate, Vigor Media Worldwide will help Nicholas Healthcare to build a strategic communication framework and strengthen its positioning in the Healthcare industry. Read more here.
Bata India onboards Gunjan Shah as CEO
As per the new role, Gunjan Shah will help add value, strengthen Bata’s position in the Indian market, and aid in the brand’s growth strategy. Read more here.
OMD India wins communications mandate for Cuemath
As per the mandate, OMD India will help drive the business for Cuemath by generating targeted campaigns based on audience data for a positive impact on brand recall and more. Read more here.
Essence appoints Sonali Malaviya as Managing Director, India
As per the new role, Sonali Malaviya will help drive the client-centric innovation in data, analytics, and technology for Essence, as well as business growth and company culture in the market. Read more here.
Grapes Digital bags PR mandate for Mankind Pharma
As per the mandate, Grapes Digital will be responsible for the integrated communications approach for the brand, corporate announcements, campaign amplification, and industry trends for Mankind Pharma. Read more here.
Mamaearth appoints Karan Bajwa as Vice President, Human Resources
In the new role, Karan Bajwa will help create a talent strategy by streamlining existing processes in addition to implementing new initiatives for the growth of Mamaearth. Read more here.
Apurva Purohit steps down as President of Jagran Group
Prior to this, Apurva Purohit worked at MBL (Radio City) for 16 years and steps down from Jagran Group after half spending half a decade with the organization. Read more here.
Balaji Telefilms onboards Zulfiqar Khan as the Group COO
Zulfiqar Khan will be responsible for the overall success, profit, and loss of operations, content, marketing, and distribution deals of Balaji Telefilms. Read more here.
Lenovo appoints Dinesh Nair as Director, Consumer Head for India
As per the new role, Dinesh Nair will help in the growth and expansion strategy of Lenovo India while aiding the brand to scale newer heights. Read more here.
