As per the new role, Sumit Rastogi will focus on growing the client base for OTTera while exploring business opportunities with Indian content creators to showcase their content across connected TV/OTT channels/platforms globally.
OTTera has appointed Sumit Rastogi as the Director of Business Development, India. Rastogi will bring his experience in the Media industry to help expand OTTera’s on-demand and linear networks in the area.
With over 18 years of experience in Media Sales, Content Acquisition, Content Syndication, Partnerships and Affiliate Business, Sumit Rastogi was General Manager at U2opia Mobile prior to this. He has also worked for Times of India, Locovida Digital Solutions (Times Internet Ltd), 9.9 Media & Dainik Jagran. In his new role as Director of Business Development, Sumit Rastogi will focus on growing OTTera’s client base and operations in India amongst other responsibilities.
“Sumit will be key to spearheading OTTera’s expansion into India’s marketplace, both in on-demand and linear programming,” said, Stephen L. Hodge, Co-CEO and Chairman, OTTera. “His leadership and contacts within the country will allow us to grow quickly and cater to the many opportunities on the Indian sub-continent”, he added.
“I feel both honored and humbled on being appointed as Director of Business Development India for OTTera,” said, Sumit Rastogi, Director, Business Development, OTTera. “OTT viewership in India is at an all-time high now and has become the primary mode of entertainment for consumers across Tier II and III cities. Regional content, gaming sports, fitness, education will be key drivers in India’s OTT growth, and I realize that I have a big opportunity to introduce OTTera services to all the OTT players/linear channels and content creators in India. I’m thrilled about working with the talented & experienced OTTera team”, he added.