As per the new role, Payal Vaidya will be a part of the senior leadership council and will be responsible for evangelizing Design Thinking and customer-first experiences within VMLY&R for its clients.
VMLY&R has appointed Payal Vaidya as Executive Vice President, Experience Design, a role that is aimed at shaping the agency’s evolving Customer Experience practice.
Prior to joining VMLY&R, Vaidya worked as the co-founder of The Thinking Hats Innovation in New York City. She has global experience in transforming brands and businesses in India, APAC, and the US markets. Formally trained in Design Thinking, Payal has worked for brands such as P&G, L’Oréal, Unilever, to name a few, in the past.
Commenting on her appointment, Payal Vaidya– Executive Vice President, Experience Design, VMLY&R said, “I am thrilled to join a passionate team at VMLY&R and help transform brands and businesses to create phenomenal experiences through creativity, problem-solving, and collaboration. It’s exciting to see the Human-Centered Design approach permeate through agencies and brands alike, and I look forward to building on VMLY&R’s existing practice to allow us to truly put the customer at the centre for every client.”
Anil Nair, CEO, VMLY&R India, had this to say on Payal’s appointment, “In our journey to becoming a complete marketing partner to our brands, we have been evolving our Customer Experience practice. For that precise reason, we are happy to have Payal on board to evangelize the importance of CX strategy & partner brands on the delivery of elevated experiences for their consumers.”