Carat & Dentsu X announce senior leadership appointments

Dentsu X and Carat

The two executive appointments of Fiona Lloyd and Sanjay Nazerali mark the culmination of a strategic reset of global brand leadership within the Dentsu International global media agency brands – Carat, Dentsu X, and iProspect.

Dentsu International has announced two new senior leadership appointments across its global media agency portfolio with Fiona Lloyd and Sanjay Nazerali promoted to the role of Global Client and Brand Presidents at Carat and Dentsu X, respectively.

Lloyd has been with Dentsu since 2005. Starting first as an Account Director, she has held key leadership roles in both the Carat UK and Global business, including Chief Client Officer and Global CMO. Most recently, as MD Carat Global she spearheaded the global re-brand which was not only a new story about Carat but underpinned by a new way of working that brings agility and integration to clients.

Nazerali joined Dentsu over seven years ago, originally at Carat as Global Chief Strategist, he then moved over to Dentsu X in 2018 as part of the plan to make the brand a worldwide media agency, outside of its Japanese heartland.  Since then, Dentsu X has been on an upward trajectory and was named fastest growing agency by RECMA for two years. Before joining dentsu, he was SVP Marketing at the then newly-launched MTV Europe and subsequently the first ever Global CMO at BBC News.

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Peter Huijboom, Global CEO Media & Global Clients, Dentsu International, said, “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler, and streamlined market proposition. Sanjay helped to establish and grow the Dentsu X brand outside of APAC when it launched and, Fiona has been driving an entire global re-brand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

Speaking on her new role, Fiona Lloyd, Global Client, and Brand President, Carat, said, “Empathy, collaboration, and value exchange are at the heart of our brand. I’ll be focussed on driving these hard across our network to ensure Carat continues to be the industry powerhouse it is, maximizing the contribution media makes to growth for our clients and creating a place where our people can thrive.”

Talking about his ambition for the brand, Sanjay Nazerali, Global Client and Brand President, Dentsu X, said, “Dentsu X is Dentsu international’s bridge-builder, across clients, partners, and civil society, creating value for all. We’re the radical collaborators who forge meaningful progress through awe-inspiring work.”

Lloyd and Nazerali, alongside Amanda Morrissey (who joined as Global President of iProspect in October 2020), form the global leadership of the three global media brands within Dentsu International.



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