Media Samosa Round-up: May Week 4

Media Samosa May Week 4

May Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa May Week 4 – features, campaigns, brand stories, and more.

Brand Stories

LearnApp partners with Tanmay Bhat to educate users about trading

The partnership between and Tanmay Bhat is aimed at filling the gap of the need for good quality financial education that is not just informative, but also interesting. Read more here.

Amazon acquires MGM in latest merger agreement

Through this acquisition for a purchase price of $8.45 billion, Amazon would help further empower MGM to continue in its journey of quality storytelling for the viewers. Read more here.

Industry Updates

Sumit Rastogi OTTera

OTTera appoints Sumit Rastogi as Director, Business Development

As per the new role, Sumit Rastogi will focus on growing the client base for OTTera while exploring business opportunities with Indian content creators to showcase their content across connected TV/OTT channels/platforms globally. Read more here.

Wavemaker retains media mandate for L’Oréal India

As per the mandate, Wavemaker will be responsible for handling the media services comprising strategy, communications planning, and more for brands across hair, skin, and make-up categories of L’Oréal India.Read more here

Mamaearth appoints Avinash Dhagat as Vice President – Operations.

As per the new role, Avinash Dhagat will be responsible for operations and supply chain for Mamaearth.Read more here.

Lintas Live bags PR mandate for Tata AIG General Insurance

As per the mandate, Lintas Live will develop the PR and corporate communications framework for TATA AIG to strengthen its leadership position in the general insurance space. Read more here.

GroupM elevates Krystal Olivieri as Global Chief Innovation Officer

As per the new role, Krystal Olivieri will be responsible for streamlining GroupM products and solutions in collaboration with the group’s agencies and partners while helping to unlock further growth opportunities. Read more here.

The Q appoints Ashish Kotekar as Head of Ad Sales, West and South regions

As per the new role, Ashish Kotekar will be responsible for driving sales in the respective regions while working towards Q India’s overall growth.Read more here.

Mediacom bags media mandate for Bayer Consumer Health

As per the mandate, the media duties include full planning and buying all media platforms for Bayer Consumer Health and the account will be handled out of MediaCom’s Mumbai office .Read more here.

Carat & Dentsu X announce senior leadership appointments

The two executive appointments of Fiona Lloyd and Sanjay Nazerali mark the culmination of a strategic reset of global brand leadership within the Dentsu International global media agency brands – Carat, Dentsu X, and iProspect. Read more here.

VMLY&R appoints Payal Vaidya as EVP, Experience Design

As per the new role, Payal Vaidya will be a part of the senior leadership council and will be responsible for evangelizing Design Thinking and customer-first experiences within VMLY&R for its clients. Read more here.


Food and Beverage trends report

Food & lifestyle genre channels saw impressions surge during the lockdown: Report

The Food and Beverage Trends Report by Zirca Digital Solutions as a part of the ‘Ungeek’ series explains how the pandemic brought significant behavioral changes in home-cooking and consumption patterns of cooking-related content. Read more here.

Alcohol brands increased their ad spends on digital media to 24% in 2020: Zenith Report

Media Samosa May Week 4 roundup features the latest Zenith Report highlights how Alcohol ad spend will showcase 5.3% growth in 2021 as hospitality opens up and more. Read more here.

40% organizations at nascent stage in MarTech capabilities: MMA Report

The event organized by MMA got a peek into the future with discussion ranging from ad fraud, the impact of vernacular content, to modern marketing perspectives, voice AI, changing e-commerce landscape, and forces reshaping the way a brand communicates with its customers. Read more here.

Only 47% of brands are seen as trustworthy around the world: Havas Report 2021

Surveying over 395,000 people around the world, the latest Havas’ Meaningful Brands report 2021 uncovers the declining trust amongst consumers with brands and businesses and more. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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