Advertising doubled on TV in April 2021: TAM

TAM report television

TAM AdEx television advertising report (April 2021 vs. April 2020) highlights how television advertising doubled in April 2021, compared to April 2020, and more.

TAM AdEx’s ad strategy report for the period of April 2021 vs. April 2020 on Television highlights 220+ growing categories present in the month as compared to April, last year. Compared to April 2020, the tally of categories, advertisers, and brands grew by 14%, 39%, and 52% respectively during April 2021.

Toilet Soaps led the list of top 10 categories with a 6% share of ad volumes, followed by Toilet/Floor Cleaners with a 5% share. The new entrants in the list included Aerated Soft Drink, Chocolates, and Non-Aerated Soft Drink.

Amongst the top advertisers on TV, Reckitt Benckiser (India) and Hindustan Unilever were almost tied for first place with a 14% share of ad volumes each. The new entrants for this list were Pepsi Company, Cadburys India, Godrej Consumer Products, and Ponds India.

Also read: Services Sector had 27% Ad Volumes on Radio in Q1 2021: TAM

Lizol topped the brand list followed by Vimal Elaichi Pan Masala amongst the top 10 brands on TV. As per the data, the top 10 brands garnered 10% share of ad volumes among which 8 belonged to Reckitt Benckiser (India).

The TAM report also pointed that in comparison to April 2020, there were 70+ new categories, 1.7 K+ new advertisers, and 2.9 K+ new brands advertised on Television during April 2021.

You can access the entire report here:



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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