As per the partnership, Actimedia will be responsible for a 360-degree approach of communications strategy along with the pan-India network for Aeldra Financial.
US-based Aeldra Financial Inc has signed on Actimedia India Pvt. Ltd., as its PR and communications partner for India.
Aeldra was launched in 2019 to offer borderless banking for everyone who needs it across geographies and to provide investment services in partnership with regulated U.S. financial institutions.
“Increasing digitalization across the world is fast erasing geographical boundaries. Technology is the driving force in the new normal and banking is no different when it comes to the adoption of cutting-edge fin-tech to ensure that everyone has access to the best financial services, borders notwithstanding. This is exactly the gap that Aeldra, a new age bank, aims to address in the Indian market. We are delighted to partner with Actimedia that brings to the table a 360-degree approach to its communications strategy along with an impressive pan India network,” said, Sukeert Sankar, Founder, and CEO at Aeldra.
Also Read: Beam & Words bags PR mandate for Bunaai
Aeldra allows its customers to open a U.S. bank account from India or China. The platform has partnered with Mastercard to provide its customers a Global Debit Card linked to their Aeldra account with benefits for overseas citizens and international travelers.
“Aeldra redefines traditional banking norms and offers on-the-go, cross-border banking solutions to global customers. We have a significant number of people here with family or friends in the US. For them, Aledra is the ideal service provider to help out with their financial cross-border transactions. We look forward to educating the Indian consumers on Aeldra’s many benefits and being an integral part of revolutionizing Indian banking through our communications,” said Amitabh Saksena, Founder & Managing Director, Actimedia India Pvt. Limited.