As per the new role, Nitin Mittal will be responsible for leading the technology and data teams while working on strategic initiatives in tech, data, Artificial Intelligence (AI) & Machine Learning (ML), and digital across the company to support the ZEE 4.0 vision.
Zee Entertainment Enterprises Ltd. (ZEE) has announced the appointment of Nitin Mittal as President – Technology and Data. In line with the ZEE 4.0 approach, the company aims to take strategic steps to support its digital pivot, drive exponential growth across digital platforms and fortify the broader transformation it has embarked on.
In this new role, Nitin Mittal will help add value in building ZEE as one of the largest and most profitable media & entertainment companies in South Asia. As President – Technology & Data, Nitin will report to Punit Goenka, MD & CEO, ZEE. He will also lead the engineering team and work closely with Amit Goenka, President – Digital Businesses & Platforms to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world.
With over 20 years of experience, Nitin has taken on various challenges in his previous stints working with the National Payments Corporation of India (NPCI) to build the Unified Payments Interface (UPI) framework for the country. Prior to ZEE, he was the Founder CEO & Board Member for SOLV, focused on creating an open platform for B2B commerce, credit, payment, logistics, and skilled workforce for the SME segment in India. Further, Mittal has built and scaled digital business in Retail, Finance, E-commerce, FMCG, Healthcare, Insurance sectors, and E-Governance, being associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro, and the Future Group.
Speaking on the development and commenting on the overall strategic approach, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd., said, “We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight. I wish Nitin all the very best and welcome him to ZEE 4.0.”
Welcoming Nitin on-board, Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd. said, “The pace of technology-led innovation in the Media & Entertainment ecosystem is rapidly rising, and a strong blend of technology, data, and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin Mittal to our leadership team to drive the digital transformation journey of ZEE 4.0 forward. His incredible wealth of experience and knowledge will surely be valuable for us, as we continue to scale across markets and platforms.”
Commenting on his new role, Nitin Mittal, President – Technology & Data, ZEE Entertainment Enterprises Ltd., said, “I am excited to be a part of ZEE as it charts a hyper-scale growth trajectory by leveraging its strength in content and building advanced technology-led entertainment platforms. My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future’s here, you won’t have the time. (Brockman 2003). I’m committed to helping our clients and various teams’ professional dreams come true. As an organization, we aim to create an environment that sparks innovation. I will do my best to support and implement the great ideas the teams come up with.”
His appointment is with effect from 1st June 2021.