As per her role, Priyanka Kapur will be responsible for media planning, relationship management, and supervising the complete and integrated offering for Zenith.
Zenith India has appointed Priyanka Kapur as Vice President to lead its Nestlé business. Her key focus will be on strategy, digital transformation, data, analytics, implementation, and buying.
A postgraduate from NMIMS, Kapur has over 18 years of rich experience in media and marketing. Her last assignment was with Lodestar UM for almost 10 years as Connections Lead for its key client Coca-Cola. Her role involved spearheading the strategic planning product across portfolio brands and in crafting solutions, connecting brands to consumers. She was also responsible for research, insights, consumer trends, and building them seamlessly into solutions for brands.
Throughout her career, she has worked across verticals which include working as marketer with NDTV, leading business development at Balaji Telefilms and as a media planner on some prestigious accounts like Tata Motors and Zodiac, to name a few.
Announcing the appointment, Jai Lala, CEO, Zenith India said, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media and strategic approach towards the business will help provide impactful and effective solutions to our clients, in an evolving media landscape.”
Priyanka Kapur, Vice-President, Zenith, said, “I am really excited about Zenith’s unique ROI plus and digital-first approach that delivers maximum business results for clients. Also, I am delighted to be part of Publicis Groupe and look forward to the PowerOfOne advantage.”