ON PURPOSE bags Max Group’s corporate mandate for PR responsibilities

On Purpose

As per the mandate, ON PURPOSE will be working closely with the teams across various Max Group entities for PR responsibilities to deliver an extensive media outreach program and more.

ON PURPOSE today announced partnering with Max Group for their public relations responsibilities on their corporate mandate, including the group’s listed holdings – Max Financial Services and Max India, starting June 2021. The account will be led by its Delhi office, support from its national teams, and the cohort of associates.

Nitin Thakur, Director – Brand & Communication, Max Group, expressed, “Our work with ON PURPOSE in highlighting India’s demographic dividend for our business Antara Senior Care gave us the confidence to award Max Group’s corporate mandate to them. We hope they will serve as valuable partners in positioning Max Group as a progressive, professional, value-driven, well-governed business house that has created immense value for its shareholders over the last three decades.

Their noteworthy work in the development sector will be an asset for highlighting the efforts of Max India Foundation (MIF), along with its NGO partners, for educating underprivileged children. They will also help us create broader awareness of the exceptional work by MIF’s arm – Social, Emotional and Ethical Learning (SEEL) India.”

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Girish Balachandran, Managing Partner, ON PURPOSE added, “Delivering award-winning work with Antara over the last year was an enriching experience as a team and an organization. With this expanded mandate for Max Group, we are grateful for the trust and confidence placed in us to manage the brand’s most precious asset – its reputation. We are confident and excited to take this relationship further and achieve great success together.”



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