With COLORS Gujarati, Viacom18 will continue to work towards its growth strategy and expansion plans in UK and other international markets.
Viacom18 Media has launched its regional entertainment channel, COLORS Gujarati, in the UK. IndiaCast Media Distribution, jointly owned by TV18 & Viacom18, has partnered with Sky & Virgin Media for the channel launch.
The channel is available to Sky subscribers starting 1st June on Channel No. 794 and will be available to Virgin Media’s ‘Asian Mela Pack’ subscribers from 8th June on Channel No. 825. The channel will aim to bring the best of Gujarati content all through the week along with movie premieres every Sunday at 7 PM.
Faisal Mahomed, Director, BT Media, and Broadcast said “As a leading provider of media services in the UK, BT Media and Broadcast is at the forefront of broadcast innovation. With a successful partner track record, we’re pleased to continue to help Viacom18 capture larger UK audiences through our cutting-edge technology, and as always, we look forward to supporting Viacom18 with their growth plans – both in the UK and internationally.”
Govind Shahi, Executive VP – International Business, IndiaCast, said, “We have a large Gujarati speaking population in the UK and they have made their presence felt in the social and cultural fabric of the country. But currently, there is no single Gujarati channel in the UK even though there are various TV channels for Punjabi, Urdu, Bangla, and other regional language audiences. The launch of COLORS Gujarati will fulfill this need-gap in the UK. The channel will constitute of best-in-class Gujarati content from our hugely popular India library – including fiction, non-fiction series, and movies. With this launch on both Sky and Virgin, Colors Gujarati will reach out to a vast majority of subscribers who can sample and enjoy quality content in sync with their strong socio-cultural identity.”