June Week 1: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 1 – features, campaigns, brand stories, and more.
Livestreams created a level playing field in the experiential industry: Swaroop Banerjee, ZEE LIVE
In conversation with Media Samosa, Swaroop Banerjee from ZEE Live sheds light on the state of the experiential industry amidst the second COVID-19 wave, its future, and the trends that are here to stay. Read more here.
L’Oréal Paris ropes in Kate Winslet as global ambassador
As the global ambassador of L’Oréal Paris, Kate Winslet will help in elevating women’s stories and supporting those without a voice in line with the proposition of the brand. Read more here.
Viacom18 launches COLORS Gujarati in the UK
With COLORS Gujarati, Viacom18 will continue to work towards its growth strategy and expansion plans in the UK and other international markets. Read more here.
discovery+ India adds 100 new shows to strengthen its Family, Facts & Fun proposition
With the largest addition to its content library across sub-genres like reality, sports, kids, learning, food, travel, history et al since its inception, discovery+ aims to be a one-stop destination for wholesome family viewing experience across 7 languages (English, Hindi, Tamil, Telugu, Kannada, Malayalam, and Bengali). Read more here.
Netflix to open global post-production unit in Mumbai
Media Samosa Roundup for June Week 1 elaborates on the Netflix facility to be fully operational in Mumbai from June 2022. Read more here.
BBC Media Action latest campaign highlights efforts of the Bengaluru ‘invaluables’
Through the ‘Invaluables’ initiative, BBC Media Action plans to help people travel a journey – from waste pickers being seen as dirty, to being recognized as doing important, skilled work that contributes to society and the environment. Read more here.
Victoria Secret’s Sharen Jester Turney onboarded as Advisor at Clovia
As per the role, Sharen Jester Turney will be consulting on business, product, global expansion, and trends in the market at Clovia. Read more here.
Ruchir Khanna joins Asianet News Media and Entertainment as COO
As per the new role, Ruchir Khanna will help in the growth strategy of Asianet News Media & Entertainment while expanding audiences for each of the brands under AMEL. Read more here.
Amit Malhotra named as Managing Director, Southeast Asia, and India for HBO Max
As per the role, Amit Malhotra will spearhead the introduction of HBO Max in more territories and will also be responsible for exploring possible opportunities to launch HBO Max in some of the fast-growing Asian streaming markets such as India. Read more here.
ON PURPOSE bags Max Group’s corporate mandate for PR responsibilities
As per the mandate, ON PURPOSE will be working closely with the teams across various Max Group entities for PR responsibilities to deliver an extensive media outreach program and more. Read more here.
Tute Consult bags communications mandate for Modi naturals
As per the mandate, Tute Consult will be responsible for enhancing the image of Modi Naturals pan-India through relevant campaigns, product promotions, events, and other outreach activities. Read more here.
Zee Entertainment appoints Nitin Mittal as President – Technology & Data
As per the new role, Nitin Mittal will be responsible for leading the technology and data teams while working on strategic initiatives in tech, data, Artificial Intelligence (AI) & Machine Learning (ML), and digital across the company to support the ZEE 4.0 vision. Read more here.
Aeldra Financial onboards Actimedia as Indian PR partner
As per the partnership, Actimedia will be responsible for a 360-degree approach of communications strategy along with the pan-India network for Aeldra Financial. Read more here.
Zenith appoints Priyanka Kapur as Vice President
As per her role, Priyanka Kapur will be responsible for media planning, relationship management, and supervising the complete and integrated offering for Zenith. Read more here.
Beam & Words bags PR mandate for Bunaai
As per the mandate, Beam & Words will manage the public relations for Bunaai which will encompass brand building, recall, media management, and more. Read more here.
MSL appoints Shashanka Nanda as Vice President – North and West, 20:20 MSL
Shashanka Nanda will help add strategic value across the diverse client portfolio at 20:20 MSL as the agency continues to focus on expanding its bouquet of services and upscaling the offerings. Read more here.
Essence appoints Magda Wolder as Head of Experience, APAC
As per the role, Magda Wolder will lead the specialist experience capabilities of Essence, APAC, including creative, content innovation, and studio in the region. Read more here.
Glad U Came bags PR Mandate for The Bath Store
As per the mandate, Glad U Came will be responsible to handle The Bath Store’s media duties and strategic PR with an advanced communication approach. Read more here.
BFSI ad volumes on Radio grew by 27% in Jan-April 2021: TAM
TAM AdEx cross-media report highlights how the advertising fared in the BFSI sector across TV, Print, Radio, and Digital for the months of Jan-April 2021 as compared to the same period in the previous year. Read more here.
98% of CIOs in India report expanded responsibilities during COVID-19: Adobe Survey
In a bid to better understand the role of CIOs for business initiatives, Adobe conducted a survey that included 500 CIOs across the U.S., EMEA, and APAC regions and reported an increase in their responsibilities during the pandemic. Read more here.
Advertising doubled on TV in April 2021: TAM
TAM AdEx television advertising report (April 2021 vs. April 2020) highlights how television advertising doubled in April 2021, compared to April 2020, and more. Read more here.
Two Wheelers topped with 6% share of Ad Space in April 2021: TAM
TAM AdEx print advertising report (April 2021 vs. April 2020) indicates how ad space in Print soared by 4 times in April 2021, and more. Read more here.