BFSI ad volumes on Radio grew by 27% in Jan-April 2021: TAM

TAM cross-media report 2021

TAM AdEx cross-media report highlights how the advertising fared in the BFSI sector across TV, Print, Radio, and Digital for the months of Jan-April 2021 as compared to the same period in the previous year.

According to the latest TAM AdEx cross-media report, BFSI ad volumes grew by 2% on Television, 27% on Radio, 49% in Print, and 84% on digital for the period of Jan-April 2021 over the same period in the previous year.

Amongst the top categories on Television, Life Insurance had 33% of ad volume occupying the first position in the list, the highest among BFSI categories. More than half of the ad volumes in the sector were covered by the top 3 categories solely. LIC led the list of the top 10 advertisers on the medium.

On Radio, the Life Insurance category topped with 33% of the total BFSI ad volumes. Overall, the top 10 categories added more than 90% share of sector ad volumes on Radio. SEBI (Securities & Exchange Board of India) was the top new brand on Radio medium followed by LIC SIIP in the second position in the brands’ list. For the state-wise advertising share on Radio, Maharashtra state was on top with a 19% share of ad volumes followed by Gujarat with a 16% share.

Also read: Two Wheelers topped with 6% share of Ad Space in April 2021: TAM

In the Print medium, more than 2000 new brands were seen during Jan-April 2021, as per the TAM AdEx cross-media report. ICICI Bank InstaBiz occupied the first position amongst the top 10 brands followed by RailTel Corporation of India-IPO. Further, English language was on top with 52% share of ad space on the medium.

For digital, ICICI Prudential Life Insurance Co. topped the list of advertisers with a 21% share. Overall, the top 10 Advertisers garnered a 61% share of ad insertions during Jan-April 2021 for the medium.

You can access the complete report here:

Comments

comments

Previous articlediscovery+ India adds 100 new shows to strengthen its Family, Facts & Fun proposition
Next articleAmit Malhotra named as Managing Director, Southeast Asia, and India for HBO Max
Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here