As per the mandate, Vigor Media Worldwide will help Formica to build a strategic communication framework and aim to strengthen its positioning in the industry.
Vigor Media Worldwide has bagged the PR mandate of the India subsidiary of Formica Group. The agency won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process.
The mandate for Formica India will be handled by the Delhi-NCR office of Vigor Media Worldwide for greater visibility and positioning of brand Formica among targeted segments.
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Ajay Khurana, Managing Director, Formica India said, “Delivering constant innovations to meet new challenges, we have been setting and surpassing benchmarks for quality laminates worldwide and have charted a strategic plan for deeper and wider penetration across India. As part of Broadview’s family of businesses in the field of material technology Formica Group has joined Arpa Industriale S.p.A., Trespa International B.V., and Westag & Getalit AG. We are very bullish about our business expansion and growth in the country, and to assist us in achieving our goals and objectives we are happy to welcome on board Vigor Media Worldwide, which possesses all the required zeal and enthusiasm to help us establish a focused communication approach with all of our stakeholders.”
Commenting on winning the PR mandate of Formica India, Nilanjan Chakraborty, CEO, Vigor Media Worldwide said, “We are happy to be picked as an image consultant for Formica India after their well-thought-out critical assessment of our experience, proficiency, and competence in this exclusive domain and we remain committed to helping them achieve new milestones in their journey of business excellence. We stand committed to our virtues of transparency, proactive and result-oriented approach to deliver their key expectations of business growth. ”