As part of the association, Sara Ali Khan will be seen across the marketing campaigns for the upcoming Vivo Y-Series smartphones across media channels.
Vivo has on-boarded actress Sara Ali Khan as it’s Chief Style Icon for its upcoming Y-Series smartphones.
The association will focus on showcasing the style, technology, and design of Y-Series smartphones. As the Chief Style Icon for the range, the actress will help bring out the combination of style, strength, and joy for Vivo’s existing as well as potential consumers. As part of the association, she would also be doing an unboxing session on 10th June to unveil the product.
Nipun Marya, Director-Brand Strategy, vivo India, said, “We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design-centric series. At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”
Expressing excitement on the collaboration, Sara Ali Khan said, “Working with Vivo has been an absolute joy in the past and, collaborating with them again for their upcoming series will be an amazing experience. Associating with a brand that understands and focuses on the design and latest technology for their consumers is great.”