With Arjun Kapoor onboard, Candes aims to tap the next 500 million Indian consumers who portray preference for innovative products, digital purchase, and deeper brand relationship across the home & kitchen appliances category.
Candes has roped in Arjun Kapoor as its brand ambassador. Keeping up with the brand’s tagline ‘Smart India ka Smart Home,’ Candes claims that Arjun was a unanimous choice. Right since his runaway hit debut Ishaqzaade, he has displayed maturity in choosing his roles. Be it the urbane, adorable MBA in 2 STATES or KI AND KA, playing the heart-warming role of a househusband who lets his wife take the lead, Arjun has earned himself many accolades and has proven his ability to take on varied roles.
Sandeep Agarwal, Co-Founder, Candes, said, “Having Arjun Kapoor on board with a mammoth fan following will help us reach and tap into our target audience. As he is young, dynamic, and a very popular face in every household of India, our brand will be able to create a personal connection with the consumers. We hope that our association with Arjun Kapoor reap beneficial results for the company and we aim to establish Candes as a sought-after brand in the home appliance industry.”
Speaking on the association, Arjun Kapoor remarked, “It’s my pleasure to collaborate with Candes, which is a leading and renowned brand in the home appliances space. I am confident that the dynamic business strategy that Candes employs will ensure higher brand recall, and eventually create a larger customer base for them.”