Media Samosa Round-up: June Week 2

Media Samosa roundup June Week 2

June Week 2: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa June Week 2 – features, campaigns, brand stories, and more.


EURO League 2020 campaign
Inside: Sony Sports India’s campaign to drive viewership for UEFA EURO League

Media Samosa June Week 2 roundup takes a look at what propelled Sony Sports India to revive the #MeriDoosriCountry proposition for UEFA EURO League 2020, decoding the network’s efforts to drive viewership for the league. Read more here.

Brand Stories

Sara Ali Khan Vivo

Vivo ropes in Sara Ali Khan as Chief Style Icon for upcoming series

As part of the association, Sara Ali Khan will be seen across the marketing campaigns for the upcoming Vivo Y-Series smartphones across media channels. Read more here.

Parle Products forays into wheat flour category with Parle G Chakki Atta

With this launch, Parle Products aims to capture urban and rural markets including the Tier 2 and Tier 3 cities, working towards their mission of delivering healthy atta to even the remotest of places in India. Read more here.

Candes ropes in Arjun Kapoor as brand ambassador

With Arjun Kapoor onboard, Candes aims to tap the next 500 million Indian consumers who portray preference for innovative products, digital purchase, and deeper brand relationship across the home & kitchen appliances category. Read more here.



Mamaearth ropes in mother-daughter duo, Amrita Singh and Sara Ali Khan for its latest campaign

Building on Amrita Singh and Sara Ali Khan’s camaraderie, the duo featuring on Mamaearth’s latest campaign will remind the consumers that we all live under the invisible yet omnipresent radar of our mothers, who only mean well. Read more here.

Industry Updates

Goqii and Leo Burnett India

Leo Burnett India bags creative mandate of GOQii

As part of the mandate, Leo Burnett India will help GOQii in its healthcare movement with a data-first approach through creative and strategic tactics in India. Read more here.

Viacom18 appoints Vivek Mohan Sharma as Head of Branded Content

In his new role, Vivek Mohan Sharma will be responsible for driving branded solutions for Viacom18’s Hindi Mass Entertainment, Regional Entertainment, and Kids TV clusters leveraging its broadcast and social reach. Read more here.

Punith Iyer appointed as COO of Candere by Kalyan Jewellers

As per the new role, Punith Iyer will be shouldering the responsibility for future strategic goals, performance, and growth of Candere by Kalyan Jewellers. Read more here.

WarnerMedia appoints Melissa Lim as Head of Content Acquisition, Kids’ Networks, APAC

As per the role, Melissa Lim’s key focus areas will be to explore co-production opportunities and acquiring kids’ content for WarnerMedia in the region. Read more here.

GroupM appoints Madhvi Pahwa as Chief People Officer, South Asia

As per the new role, Madhvi Pahwa will help the talent team of GroupM India and develop the talent proposition for the GroupM South Asia region. Read more here.

The Marcom Avenue bags media mandate for Fujifilm’s Instax India

The responsibilities in the integrated mandate for The Marcom Avenue include Creative, Digital, PR, Production, Tech management to name a few. The operations will be handled from the agency’s Gurgaon office. Read more here.

Enormous wins the communications mandate of Workex

As part of the mandate, Enormous will be handling integrated creative duties for Workex, to create a brand positioning that’s clearly differentiated and stays true to its service offerings in the long run. Read more here

Mediacom wins media mandate for Ozone Overseas.

As per the mandate, Mediacom will handle the media duties of Ozone Overseas that include full planning and buying across all media platforms. Read more here.

BharatPe announces strategic long term partnership with the ICC

In addition to an extensive and integrated brand presence for BharatPe across a host of ICC events, this partnership will also enable BharatPe to roll out innovative campaigns to connect and engage with millions of cricket fans and shop owners across the country.Read more here.

Vigor Media Worldwide India bags PR mandate for Formica

As per the mandate, Vigor Media Worldwide will help Formica to build a strategic communication framework and aim to strengthen its positioning in the industry. Read more here.

SPNI appoints Dr. G. Dhananjayan as Head of Tamil Content, SonyLIV

In his new role, Dr. G. Dhananjayan will spearhead the launch of Tamil content initiatives to drive the platform’s expansion plans for users who prefer consuming content in the language in India & international markets. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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