In his new role, Dr. G. Dhananjayan will spearhead the launch of Tamil content initiatives to drive the platform’s expansion plans for users who prefer consuming content in the language in India & international markets.
Sony Pictures Networks India has announced the appointment of Dr. G. Dhananjayan as Head – Tamil Content, Digital Business for its streaming service SonyLIV. Prior to this, he was associated with BOFTA – Blue Ocean Film and Television Academy.
With a career spanning over 25 years in management, Dr.G. Dhananjayan has held key leadership positions in film production houses, marketing and distribution divisions across Tamil, Malayalam and Hindi languages. His previous stints span across leading conglomerates such as Kansai-Nerolac Paints, Saregama-HMV, Airtel, Vodafone, Moser Baer Entertainment, and Disney-UTV. Dr. Dhananjayan has multiple accolades to his credit, including a Ph.D. doctorate in the film business and the title of a National Award-winning author, twice for his exemplary work on Cinema.
At SonyLIV, he will be responsible for curating and strengthening the Tamil content catalog. Dhananjayan’s rich experience makes him ideal to oversee the growth plans of SonyLIV in the Tamil region.
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On his appointment, Dr. G. Dhananjayan as Head – Tamil Content, Digital Business said, ” I am elated to join the leadership team at SonyLIV. Being a part of the premium platform’s journey in bringing breakthrough stories that engage, entertain and stand out from the clutter in the Tamil market is exciting.”
Ashish Golwalkar, Head – Content, SET, and Digital Business said, “We are pleased to have Dr. G. Dhananjayan on-board to oversee SonyLIV’s Tamil market expansion. With his versatile experience in the domain and an impressive passion to drive authentic and localized stories, we aim to strengthen our portfolio in the Tamil market.”