Dipankar Sanyal to lead Madison Retail Paradigm, Madison World

Dipankar Sanyal MRP

Dipankar Sanyal will head Madison Retail Paradigm (MRP) while continuing as the CEO for Platinum Outdoor, Madison World.

Madison World has today announced that Dipankar Sanyal, CEO of Platinum Outdoor will take additional charge of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World.

MRP is the retail specialist Unit of Madison World and over the years has built a large body of work specializing in retail store design, visual merchandising design, and retail signage. The Unit works with clients like Disney, CEAT, Bandhan Bank, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, amongst others. MRP had already recently strengthened its team and expanded geographies to meet the retail needs of demanding clients all over the country.

Also read: Dentsu International launches sports marketing unit in India

Sanyal joined Madison in 2004 as Assoc. General Manager of MOMS Outdoor and got promoted to CEO, Platinum Outdoor in 2015. Speaking on the new role, Dipankar Sanyal, CEO, Platinum Outdoor, says, “There is a lot of potential in the retail space to explore and I’m happy to be given this opportunity to also head MRP in addition to Platinum Outdoor. Going forward, we have very aggressive growth plans for MRP and we intend to make MRP a significant player in the retail space.”

Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, says, “Dipankar has been a great asset to the leadership team of Madison and it is fitting that he gets additional charge of MRP. I see a lot of synergies between the capabilities and expertise of Outdoor and MRP and I am sure the large client base of MADISON OOH will substantially benefit from MRP’s specialist design and implementation skills.”



Previous articleF&B ad volumes grew by 28% in Print for Jan-Mar 2021: TAM
Next articleFlags Communications bags marcom mandate for EDUFIQ
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here