In a bid to reach more people and tap its online presence, the two new shows of Zee Zest will be released across social media platforms, YouTube, and channel website as digital lifestyle content.
Taking the digital-first route, Zee Zest launches two new shows on ZeeZest.com and Youtube. Titled Body Love and Dude aur Deewani. The platform intends to focus on its digital capabilities under UNLIMIT experiences as it drives direct conversations with the audience which is essential to create a buzz and get valuable feedback in real-time.
Excited about the channel’s first-ever shows designed for an online audience, Amit Nair, Business Head, Zee Zest, says, “Zee Zest achieved the no.1 position for lifestyle genre within its first month since inception. While audiences have loved and appreciated our content on television, we are looking to augment our 360-degree proposition by expanding our digital footprint. Digital disruption has led to a pivotal shift in the entertainment industry. Viewers are increasingly consuming content online preferably through portable devices. Our viewers remain at the heart of all business decisions. Hence, we’ve designed bite-sized video content, that’s easier to consume digitally and accessible to even those who wish to consume it through our website, app, YouTube, or social media platforms. We want to leverage our expertise and network to create meaningful and distinctive content that entertains viewers across the world.”
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Premiering on YouTube on 18th June, Body Love is a 360-degree guide for viewers across ages and sizes who aspire to stay healthy and fit to elevate their energy levels and boost their self-esteem. Hosted by postpartum fitness influencer Harman Sidhu, the series concentrates on ‘active lifestyle’ through a fitness regimen that can be done at home and more. Body Love will premier digitally first on YouTube on 18th June, followed by its launch on ZeeZest.com and the channel’s social media platforms.
The second show, Dude Aur Deewani is a pacey tour around the gastronomic world to discover unexpected food connections. Playing on the chemistry of a real-world couple from Bengaluru the show is hosted by Anurag Mallik (The Dude), a travel writer and tourism consultant, and his partner Priya Ganapathy (The Deewani) also a travel writer and former journalist/ anchor with over two decades of media experience. In this soon-to-launch show, the affable couple connect the culinary dots under various themes and share trivia and fascinating food history.