FreshToHome rolls out TVC to nudge consumers to buy online


Conceptualized by Action & Co, ‘Apne Aap Se Ya FreshToHome App Se campaign encourages and invites all chicken, meat, fish, and seafood lovers to opt for a perfect offering through the FreshToHome Platform.

FreshToHome has launched its TV campaign titled “Apne Aap Se Ya FreshToHome App Se”. The campaign is slated to go on-air and on the company’s social media platforms in six regional languages.

As a part of the TV campaign, the company has launched three short videos, screened at one go, in a split-screen. The story revolves around the many challenges consumers face when they buy chicken, fish, or meat from the wet market and how FreshToHome presents a better option with its best-in-class products. All three videos use humor as a genre to highlight the contrasts of buying from the wet market versus online on the FreshToHome App.

The first film has a man who returns back home all sweaty and tired, after buying chicken from the wet market, and yet unhappy with his choice. The second scene shows a woman who has purchased fish from the market and finds it messy and cumbersome to clean. Lastly, we see another woman who has to wait for an enormously long time for her wet market to buy meat to get cooked.

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Commenting on the campaign launch, Shan Kadavil, CEO and Co-Founder of FreshToHome, said: “FreshToHome is a new-age brand that resonates with the changing needs of the young, urban Indian consumer. Through this TVC campaign, we want to go a step further and establish the brand as the facilitator of change in the online chicken, fish, and meat industry. At just a click of a button, you can order your very own favorite variety of fresh meat and fish through express delivery. Looking at the ongoing pandemic scenario, we want our consumers to stay indoors and at the same time enjoy fresh and chemical-free food.”

FreshToHome has also revamped its brand identity. The new logo resonates with the young, urban Indian consumer with its contemporary look, feel and brings to life the core proposition of ‘freshness’ that the FreshToHome Platform delivers in all its products – chicken, fish or meat that are directly procured from farmers and fishermen and are 100% chemical-free.



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