Media Samosa Round-up: June Week 3, 2021

Media Samosa

June Week 3, 2021: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa June Week 3, 2021 – features, campaigns, brand stories, and more.

Brand Stories


Zee Zest launches two new shows for digital audience under Zest Originals

In a bid to reach more people and tap its online presence, the two new shows of Zee Zest will be released across social media platforms, YouTube, and channel website as digital lifestyle content. Read more here.

MyGlamm ropes in Shraddha Kapoor as its Brand Ambassador

The association between MyGlamm and Shraddha Kapoor will be further strengthened as she becomes the investing partner for the brand. Read more here.



FreshToHome rolls out TVC to nudge consumers to buy online

Conceptualized by Action & Co, ‘Apne Aap Se Ya FreshToHome App Se campaign encourages and invites all chicken, meat, fish, and seafood lovers to opt for a perfect offering through the FreshToHome Platform. Read more here.


interbrand breakthrough brand report 2021

Gaming is no longer a stereotyped, niche activity: Interbrand Report 2021

Interbrand Breakthrough Brands Report for 2021 outlines the 30 brands that are challenging their respective categories and breaking through in the US market along with the key trends that are shaping the future & more. Read more here.

F&B ad volumes grew by 28% in Print for Jan-Mar 2021: TAM

TAM AdEx cross-media report highlights how the advertising fared in the Food and Beverages category on TV, Print, Radio, and Digital for the months of Jan-Mar 2021 as compared to the same period in the previous year. Read more here.

Industry Updates

Luminous Power

Wavemaker India wins media mandate for Luminous Power Technologies

As per the mandate, Wavemaker India will manage the brand’s traditional and digital media duties including media strategy & planning, media investment, media activation, and content for Luminous Power Technologies. Read more here.

MediaCom wins media mandate for Aqualite

As per the mandate, MediaCom will be responsible for implementing media duties include media strategy, planning, buying, and implementation for TV, OOH, Activation, Cinema for Aqualite. Read more here.

SonyLIV appoints Sreedhar Reddy Komalla as Head – Telugu Content

As per the role, Madhura Sreedhar Reddy will be responsible for bolstering the Telugu content library. With long-standing experience across verticals of the Telugu industry, Reddy will oversee the development plans of the platform in the region. Read more here.

Havas Group India appoints Anjali Gupte as CF

As per the new role, Anjali Gupte will oversee the financial operations at Havas Group India and further bolster the growth plans of the organization. Read more here.

id8 Media Solutions bags PR mandate for Monrow Shoes

As per the mandate, id8 Media Solutions will be responsible for building and implementing integrated communication strategies that include media and influence engagements to help Monrow Shoes in reaching a larger consumer base. Read more here.

Havas Media Group announces key elevations for senior management pan-India

The series of updates announced by Havas Media Group India aims to ensure a higher focus on clients, better omnichannel planning, and a seamless workflow right from client briefs to business results, and more. Read more here.

Dentsu International launches sports marketing unit in India

Armed with nearly 20 years of experience in Sports marketing, Anand Yalvigi is the Director of this unit for Dentsu Group. Read more here.

Rubix Data Sciences appoints Pitchfork Partners as strategic communication advisor

Pitchfork Partners will spearhead strategic communication for Rubix Data Sciences through insight-based analytics to support growth and strengthen its brand narrative. Read more here.

Flags Communications bags marcom mandate for EDUFIQ

As per the mandate, Flags Communications will be responsible for end-to-end communication solutions which include branding, marketing, creative, digital services, and PR for EDUFIQ. Read more here.

Dipankar Sanyal to lead Madison Retail Paradigm, Madison World

Dipankar Sanyal will head Madison Retail Paradigm (MRP) while continuing as the CEO for Platinum Outdoor, Madison World. Read more here.

MSL and Onclusive announce expansive PR attribution™ global partnership

PR Attribution™ is actively being used by existing MSL U.S. clients and will be integrated into solutions for current and new MSL and Publicis Groupe clients globally. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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