The association between MyGlamm and Shraddha Kapoor will be further strengthened as she becomes the investing partner for the brand.
MyGlamm has appointed Shraddha Kapoor as their brand ambassador. She will also be the Investing partner for the brand.
The actor resonates with the brand’s clean beauty formulations and the cruelty-free promise as that is something she feels passionately about. When MyGlamm approached Shraddha to be the face of the brand, not only was she excited but also decided to further strengthen this alliance by investing in the brand.
“We have always admired Shraddha for her clean beauty and cruelty-free philosophy and how she connects and resonates with her over 60 million Instagram followers. At MyGlamm we are building great products by connecting with our consumers digitally and understanding what they want. We are excited to welcome Shraddha as an investor in MyGlamm and join us on this journey of creating India’s largest beauty company leveraging content, community, and commerce, said, Darpan Sanghvi, Founder, and CEO, MyGlamm.
Priyanka Gill, Co-Founder & President, MyGlamm, adds, “Shraddha is the ultimate girl-next-door. Not only is she a brilliant actor, she is also someone millions of women love and instantly relate to. Welcoming her on board as an investor in MyGlamm is very exciting and we look forward to partnering with Shraddha to make the beauty journey of our users and her fans even more effective and meaningful.”
Actor Shraddha Kapoor, commented, “I’m really excited to be the face of Myglamm and also have the opportunity to invest in it. The DTC beauty market is growing rapidly and I believe it is the future. Through MyGlamm I hope to understand and fulfill the beauty needs of my fans and followers.”