TBWA creating a 3D optical immersive installation for the live audience to experience the features of the new electrified Nissan Qashqai and providing more enhanced augmented reality of it on smartphones.
Nissan launched a visual stunt on London’s South Bank for a week starting from 18th June. As part of the visual stunt, the company developed a 3D optical immersive installation to demonstrate the features of the new electrified Qashqai that was launched in 2021.
The 3D optical immersive installation experience was created by Scott Andrews and Leigh Gilbert of TBWA London. The media agency was Manning Gottlieb OMD, production handled by Pixel Artworks and the outdoor specialist was Talon Outdoor.
The 3D installation was a four-sided cube of six-meter long to create the 3D effect and allow the new electrified Qashqai appearing to jump out of the screen towards the viewers during the one-minute show. The all-new Nissan Qashqai first appears to be boxed inside the cube and then emerging through the clouds to provide the audience with a 3D experience. There will be a show every 15 minutes.
Not only this, but the live audience can also scan a QR code to see the features of the Qashqai in a more enhanced augmented reality on their smartphones. Speaking about it, Nic Thomas, marketing director at Nissan, said: “The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses. This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before. We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”
To enhance the customer experience, a film is in making that will be released online.