Media Samosa Round-up: June Week 4


June Week 4: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa June Week 4 – features, campaigns, brand stories, and more.


Bhavani Devi Rin

Rin releases latest TVC with Indian fencer, Bhavani Devi

Rin’s ‘Ab Waqt Hai Chamakne Ka’ campaign highlights the journey and struggles of C.A Bhavani Devi against the patriarchal notions to become the first Indian woman fencing champion to reach Tokyo Olympics 2021. Read more here.

Industry Updates

Pitchfork Partners Integrow

Pitchfork Partners to lead strategic communication for Integrow Asset Management

Pitchfork Partners will drive outreach for Integrow Asset Management, support its business growth and strengthen the brand narrative. Read more here.

Farhad K. Wadia Joins Mirchi as Head-North America

As Head-North America, Wadia’s roles and responsibilities include the expansion of Mirchi’s footprint in the United States of America and Canada.Read more here.

Havas Media wins offline media mandate for Hamdard’s food division

As per the mandate, Havas Media will be responsible for managing offline media duties for Hamdard’s food division and will be handled out of the agency’s Gurgaon office, led by Uday Mohan, President – North & West India, Havas Media.Read more here.

Tarun Katial & Keertan Adyanthaya launch Serendipity Media Technology

Serendipity aims to transform the way writers create content and how media platforms evaluate and choose relevant scripts for their audience.Read more here.

Crosshairs Communication bags PR mandate of Setu

As per the mandate, Crosshairs Communication will help to boost the image of Setu through a result-oriented communication strategy for the brand and more. Read more here.

Symphony Ltd. appoints Amit Kumar as Executive Director and Group CEO

As per the role, Amit Kumar will help Symphony Ltd. through the next phase of its growth journey and aim to create long‐term value for all its shareholders and stakeholders. Read more here.

WOW Skin Science appoints Gaurav Jain as Vice President, Customer Delight

As per the role, Gaurav Jain will design, execute and monitor various scalable processes and NPS improvement projects at WOW Skin Science. Read more here.

Genesis BCW bags communication mandate for Manipal Technologies

As per the mandate, Genesis BCW will work as a strategic partner for Manipal Technologies to create awareness about the brand as the digital solutions provider and more in India.Read more here.

Strategic Growth Advisors wins PR mandate for Radio City

As per the mandate, Strategic Growth Advisors will help Radio City to implement a 360-degree approach to strengthen its position in the M & E space through engagement and more visibility amongst stakeholders.Read more here.

Home Credit India ropes in Harshita Khanna as Chief People Officer

In this role, Harshita Khanna will be responsible for fostering people-centric organizational development priorities including internal communication, talent acquisition and management, employee lifecycle management, HR digitalization, reward strategy, performance management, and sustaining an inclusive work culture for business growth. Read more here.

Vigor Media Worldwide India office bags PR mandate for Bhutani Group

As per the mandate, Vigor Media Worldwide will help Bhutani Group drive its overseas expansion across Singapore, London, Australia & Middle East apart from strengthening its leadership positioning in the real estate sector across the country. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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