As per the mandate, Strategic Growth Advisors will help Radio City to implement a 360-degree approach to strengthen its position in the M & E space through engagement and more visibility amongst stakeholders.
Strategic Growth Advisors Private Limited wins the PR mandate for Music Broadcast Limited – Radio City. The PR mandate is an extension to over four years of existing investor relations business partnership.
The PR mandate for Radio City includes working on the strategic 360-degree counsel, financial communication advisory, brand building, corporate reputation management, consumer, and stakeholder engagement as well as amplification of visibility in India’s hinterlands.
Speaking about the mandate, Kevin Shah, Co-Founder, and Executive Director, Strategic Growth Advisors, said, “We are a very young PR practice and it is an absolute privilege to work for the first private Radio brand of India, Radio City. SGA has created its niche in Investor Relations with knowledge-driven services that create value, we want to replicate the same approach to the PR business. We want to transform the agency’s function of providing PR services to a holistic consulting approach by offering tailormade solutions to cater to the need of the clients. We share an extremely long and cherished association with the Jagran group and MBL, it is a testament to our relationship to commence the PR mandate for the brand.”
Commenting on the above, Ashit Kukian, CEO, Radio City said, “SGA has been our trusted partner for investor relations since our listing. We are glad to take this association further by extending the services to incorporate Public Relations. We are confident that SGA will significantly add value to the existing partnership with its strategic and integrated research-driven approach and are looking forward to setting new benchmarks in the near future.”