As per the mandate, OMD India will be responsible for the launch, e-comm, and digital for The Pink Foundry by Confira Labs.
OMD India has bagged the local media mandate for The Pink Foundry, by Confira Labs. The agency’s Gurgaon office will handle the mandate, focused on increasing the visibility and reach of the brand through contemporary precision marketing and creative positioning.
Priti Murthy, CEO, OMD India, said, “We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.”
Niloni Shah, Co-Founder & Head of Innovation, The Pink Foundry, expressed, “OMD India’s agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skincare Brand, while bringing world-class quality products to the Indian consumer.”