The mandate includes creating awareness about Molbio Diagnostics and its products like Truenat test kits, approved by the Indian Council of Medical Research (ICMR) and endorsed by the World Health Organisation (WHO), which have been critical during the COVID-19 pandemic.
Molbio Diagnostics, one of India’s healthcare companies in the In-Vitro Diagnostics segment and the manufacturer of the molecular diagnostic platform Truenat Real-Time PCR, has partnered with Pepper Interactive Communications to handle its communications mandate covering public relations, social media management, and advocacy.
The test kits provide results in less than an hour and can be used by on-field medical practitioners for COVID-19 testing and many other diseases.
Molbio Diagnostics, established in 2000, and Bigtec, its R&D division, are involved in developing cutting-edge diagnostic solutions for the global healthcare ecosystem. The company’s Truenat test is the only WHO-approved point of care system for Tuberculosis detection. Molbio is currently expanding its operations, and its communications program is crucial to creating awareness about its R&D initiatives leading to revolutionary technologies.
Commenting on the occasion, Sriram Natarajan, Founder-Director & CEO, Molbio Diagnostics, said, “We are pleased to join hands with Pepper Interactive as our communications partner. In these challenging times of the pandemic, it is essential to generate awareness about impactful testing technologies like Truenat testing kits. We believe that Pepper Interactive has the in-depth understanding and knowledge for building the right communication strategy, which will help us achieve our initiative’.
Commenting on the development, Amulya Nagaraj, Executive Director, Pepper Interactive Communications, said, “We are excited and honored to be the communications partner for Molbio Diagnostics. Molbio plays a critical role in India’s point-of-care healthcare transformation and the early detection and diagnosis of diseases. We look forward to helping create deeper awareness about the company, its journey, and the need for its solutions worldwide.”