June Week 5: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa June Week 5 – features, campaigns, brand stories, and more.
Features
Our TG is middle-class Bengali women & we believe in creating inclusive content: Samrat Ghosh
In conversation with Media Samosa, Samrat Ghosh from ZEE Bangla highlights the latest content consumption trends on television, the relevance of the medium, and the changing paradigms of the television-viewer dynamic with the pandemic. Read more here.
Campaigns
Samsung India teams up with National Geographic Traveller India to showcase 8K Video Snap prowess
As part of the #UncoverTheEpic campaign, National Geographic Explorer and Wildlife Filmmaker Malaika Vaz joined hands with Samsung India to uncover the beauty of Fuvamulah, Maldives using Galaxy S21 Ultra 5G’s 8K Video Snap feature. Read more here.
Industry Updates
Coca-Cola India appoints Devyani Rajya Laxmi Rana as VP, Public Affairs & Communications-India, and Southwest Asia
Devyani Rajya Laxmi Rana is a new addition to Coca-Cola’s leadership team for the region to further drive the company’s purpose-driven approach. Read more here.
The Hershey Company appoints Geetika Mehta as Managing Director, India
In her new role, Geetika will be reporting to Herjit Bhalla, VP, India, and AEMEA at The Hershey Company and further strengthen the leadership. Read more here.
Kantar appoints Chris Jansen as Group CEO
As per the role, Chris Jansen will help to further the business momentum of Kantar and work towards the transformational journey for the organization. Read more here.
Pepper Interactive bags communications mandate for Molbio Diagnostics
The mandate includes creating awareness about Molbio Diagnostics and its products like Truenat test kits, approved by the Indian Council of Medical Research (ICMR) and endorsed by the World Health Organisation (WHO), which have been critical during the COVID-19 pandemic. Read more here.
OMD India bags media mandate for the Pink Foundry
As per the mandate, OMD India will be responsible for the launch, e-comm, and digital for The Pink Foundry by Confira Labs. Read more here.
NextGen Pharma names Pitchfork Partners as its communication partner
As per the mandate, Pitchfork Partners will be responsible for designing strategic communication to maintain and build a corporate reputation through multi-channel activities for NextGen Pharma. Read more here.
Madison Media (Unit Platinum) wins Media AOR for M.P. Birla Cement
As per the mandate, Madison Media will look after the ATL responsibilities for M.P. Birla Cement and the account will be handled by Platinum Media, a unit of Madison World, based out of Kolkata. Read more here.
Pearson appoints Siddharth Banerjee as Managing Director, India & Asia
As per the role, Siddharth Banerjee will work towards strengthening Pearson’s D2C strategy and digital proposition in India and Asia while helping to build a direct relationship with the education ecosystem. Read more here.
instrucko appoints Alphabet Media as its communications partner
As per the mandate, Team Alphabet will be responsible for handling the strategic communications and media relations for instrucko. Read more here.
BrandiT Communications bags PR mandate for Farmstruck Global
As per the mandate, BrandiT will be responsible for handling reputation management, crisis communication, and influencer engagement for Farmstruck Global Pvt Ltd. Read more here.
