According to the mandate, Glad U Came will handle HeyDay’s media and Influencer enhancement duties by developing effective presentation strategies to increase its public commitment.
Glad U Came won the PR mandate for HeyDay. Known for its extensive research and profiling. With a vision of bringing to light that feeling natural is something all of us deserve, HeyDay has ventured into personal care products ranging from organic, natural & safe sanitary pads, panty liners, and baby diapers. The brand aims to occupy 10% of the category market share by 2025.
Commenting on the appointment, Deepanjali Kanoria said, “I wanted to induce better and safer care in a category that had not seen innovation for decades in India. Heyday has reached over 3.5 lakh customers in two years, we hope to occupy a substantial share of the segment by the end of 2022. Our association with Glad U Came will get us just where we need to be and we are looking forward to a great association.”
On the partnership, Maddie Amrutkar, founder of Glad U Came said, “We are more than thrilled to be associated with a brand that aims at bringing the best organic products to the table. From offering cruelty-free products to changing the means of the hygiene industry, HeyDay has paved the way for many achievements. We hope to achieve path-breaking results by implementing our integrated communication program that includes strategic media and influencer engagements, and building an influential community for the brand.”