As per the mandate, Vigor Media Worldwide will help build a strategic communication and PR framework for Hicks Thermometers and further strengthen its positioning in the industry.
Vigor Media Worldwide has bagged the PR mandate of Hicks Thermometers (India) Limited (Hicks). As a part of the PR mandate, Vigor Media Worldwide will also help Hicks Thermometers drive its expansion plans through media and communication strategies engaging the stakeholders.
The organization won the account after a multi-agency pitch followed by a bidding process. The mandate for Hicks will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from the team along with its national and global associates for visibility and positioning of the brand Hicks among targeted segments.
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Siddharth Gupta, MD, Hicks Thermometers (India), said, “In sync with our USP of consistently delivering superior quality healthcare products, Hicks Thermometers is all set to drive the next wave of growth and expansion. To work further towards this goal, we are delighted to join hands with Vigor Media Worldwide that has extensive experience in the competitive world of communication. Through this association, we look forward to connecting effectively with all of our stakeholders.”
Commenting on the win, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide, said, “We are honored to have been entrusted with the responsibility of image management of Hicks Thermometers (India) Limited. We are committed to further strengthen the brand’s reputation by delivering well-planned and innovative communication strategies in line with their key expectations of business growth.”