TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year.
According to the latest TAM AdEx cross-media report, Personal Healthcare category ad volumes grew by 86% in TV, 95% in Print, 93% in Radio, and 50% on Digital for the period of Jan-May 2021 over the same period in the previous year.
Amongst the top categories on Television, Rubs, and Balms & Antiseptic Creams/Liquids together accounted for 36% of the ad volume share of the Personal Healthcare category. For the top 10 advertisers, Reckitt Benckiser topped the list with 30% of the ad volume share for the sector. Further, News and GEC accounted for 58% of ad volume share for the Personal Healthcare category from the list of top channel genres for the medium. Also, advertisers of the Personal Healthcare sector preferred 20 – 40 seconds ad size on TV.
In Print, Range of OTC Products topped the list of top categories for Personal Healthcare ads on the medium. Further, SBS Biotech was the top advertiser with a 46% share of the overall sector’s ad space during Jan-May 2021. Among the four zones, North Zone topped for Personal Healthcare advertising with a 42% share in Print during the same period.
Also Read: F&B ad volumes grew by 28% in Print for Jan-Mar 2021: TAM
On Radio, the Corporate-Pharma/Healthcare category topped with a 51% share of ad volumes share in the Personal Healthcare sector. The top 10 Advertisers for the medium added 78% share of ad volumes from which Pfizer was seen to be leading the list with a 33% share. There were 110+ new brands observed during Jan-May 2021 over Jan-May 2020. As per the report, the advertising for the Personal Healthcare sector was preferred in the Evening and Morning time-band on the medium.
For the Digital medium, the Vitamins/Tonics/Health Supplements category was on top with 24% of the sector’s advertising. The top 10 advertisers accounted for a 57% share of ad insertions with Thermo Fisher Scientific India leading the list.
You can access the complete report here: