As per the mandate, Column Inches will be managing PR, media relations and internal communications for the strategic brand-building of Salasar Techno.
Column Inches has recently won the communications mandate for Salasar Techno that has been witnessing accelerated growth by making a substantial contribution towards development of National Infrastructure.
The mandate includes Public Relations (including media relations) and reputation management for the brand. Column Inches will formulate a corporate media and communications framework for Salasar Techno to strengthen its leadership position in the industry.
Also Read: Zenith bags media mandate for Mamaearth
Commenting on the association, Shashank Agarwal– M.D of Salasar Techno said, “We were always looking for an energetic PR agency that could work in sync with our vision and business culture. We are delighted to have Column Inches onboard that truly understand the relevance of brand building and image management for us. We are confident that together with this woman-driven agency, we will be able to position ourselves promptly.”
Upon receiving the mandate, Sanya Bajaj, Founder, and CEO of Column Inches said, “Salasar is a leading player in Engineering and Infrastructure development of the country. Working closely with its corporate communications team is an honor for us. We are delighted and thankful to the senior management of Salasar for investing their trust in our capabilities to develop innovative brand strategies for them.”