Previously, Anita Nayyar has worked with ZEE5 as the Head – Customer Strategy and Relationships. She will help Patanjali Ayurved business to grow and expand in the industry.
Senior Media, Marketing & Advertising professional, Anita Nayyar joins Patanjali Ayurved Ltd. as the COO – Media and Communications.
Prior to this, she was working at ZEE5 as the Head – Customer Strategy and Relationships. Experienced in launching and working in many markets in South East Asia with over two decades of presence in the industry, Nayyar was responsible for the client-agency ecosystem for ZEE5 India. Before ZEE5, she worked with Havas Media Group as the CEO of India and Southeast Asia. She worked for 13 years at the organization, spearheading India and South Asian markets including, Bangladesh, Pakistan, and Srilanka, before leaving Havas in February 2020.
In the past, Nayyar has also played leadership roles in advertising and media agencies like Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, and Starcom, driving numerous brands across categories – FMCG, Automobile, Telecom, BFSI, Media & Entertainment, and more.
An alumnus of IGNOU, Nayyar has won several awards and accolades in the industry and is an avid speaker, panelist, and moderator at various local & international industry forums.