Media Samosa Round-up: July Week 2

Media Samosa July Week 2, 2021

July Week 2: Media Samosa brings to you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa July Week 2 – features, campaigns, brand stories, and more.


Shark Week 2021

From cable to OTT & social media: Shark Week turns 33 roping in big names…Read more here.

For three decades, Shark Week has grown into a phenomenon that helps facilitate awareness around these fascinating sea creatures. Here’s all you need to know about how Shark Week became a phenomenon in itself, furthering Discovery Channel’s brand value. Read more here.

Industry Updates

Oziva Havas

Glad U Came bags PR Mandate for HeyDay

According to the mandate, Glad U Came will handle HeyDay’s media and Influencer enhancement duties by developing effective presentation strategies to increase its public commitment. Read more here.

Viacom18 enters into a strategic partnership with LaLiga

Enabled and supported by Rise Worldwide, LaLiga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot & Jio platforms. Read more here.

OYO Appoints Nitin Thakur as Head of Communications

In his new role, Nitin Thakur will be a part of OYO’s global leadership team and be responsible for looking at both internal and external communications for OYO. Read more here.

Outbrain announces major investment from The Baupost Group

Post a significant investment from The Baupost Group, Outbrain aims to deliver critical innovation to the premium media partners worldwide and further expand the open web global advertising platform. Read more here.

Truecaller appoints Pragya Misra Mehrishi as Director of Public Affairs in India

In the new role, Pragya Misra Mehrishi will lead the public affairs function and will report to Kari Krishnamurthy, Chief Commercial Officer, and will be responsible for nurturing relationships with key stakeholders spanning government, media, partners, civil society, and investors. Read more here.

Madison Media wins Media AOR for LT Foods’ Daawat

As per the mandate, Madison Media will aim for an innovative and novel approach to brand building further for Daawat. Read more here.

SUGAR Cosmetics ropes in Suchit Sikaria as Chief Business Officer

As per the new role, Suchit Sikaria will help maintain and scale SUGAR Cosmetics in the D2C market space while leading on the performance marketing campaigns for the brand and more. Read more here.

magicpin appoints Pranay Gupta as VP – Growth & Business Development

As per the new role, Pranay Gupta will be responsible for building the ecosystem partnerships while driving growth for the next phase of magicpin. Read more here.

GroupM appoints Atique Kazi as President – Data, Performance and Digital Products

In his new role, Atique Kazi will continue to build on GroupM’s best practices and technologies across the fields of data analytics, performance marketing, and more to create fast and scalable value-added processes. Read more here.

Havas Media wins integrated media mandate for OZiva

As per the mandate, OZiva and Havas Media will work closely on creating an integrated media strategy for the brand for building awareness and salience. Read more here.

Zenith bags media mandate for Mamaearth

As a part of the mandate, Zenith will handle the media planning for Mamaearth, along with the brand strategy, planning, buying, and implementation. Read more here.

Emcure Pharmaceuticals appoints Naveen Soni as Director – Corporate Communications & Public Relations

As per the new role, Naveen Soni will be overseeing communications, amongst other key responsibilities for Emcure Pharmaceuticals. Read more here.

Practically appoints Madison Media as its Media AOR

As per the mandate, Madison Media will handle traditional and digital media along with Performance for Practically. Read more here.

Column Inches bags PR mandate for Salasar Techno

As per the mandate, Column Inches will be managing PR, media relations, and internal communications for the strategic brand-building of Salasar Techno. Read more here.

Anita Nayyar joins Patanjali Ayurved as COO – Media & Communications

Previously, Anita Nayyar has worked with ZEE5 as the Head – Customer Strategy and Relationships. She will help Patanjali Ayurved business to grow and expand in the industry. Read more here.

Kaizzen appoints Ashish Gupta as Director, Kaizzen Insights

As per the new role, Ashish Gupta will do a deep dive into issues of contemporary importance and work on the solutions to the complex challenges from Kaizzen Insights. Read more here.

Beam and Words bags the PR mandate for GroCurv

As per the mandate, Beam & Words will be managing the brand’s public relations which encompass brand building, recall, media management, and if the need arises crisis communication. Read more here.

IAA India Chapter completes three decades in India

The India Chapter of the International Advertising Association(IAA) completes thirty years in the service of the Marcom industry, and the leadership team shares their thoughts on the milestone and the road ahead. Read more here.

Marico acquires majority stake for ‘Just Herbs’ from Apcos Naturals

The investment in Apcos Naturals comes in line with Marico’s strategy to accelerate its digital transformation journey while strengthening its offerings in personal care. Read more here.

Vigor Media Worldwide bags PR mandate for Hicks Thermometers

As per the mandate, Vigor Media Worldwide will help build a strategic communication and PR framework for Hicks Thermometers and further strengthen its positioning in the industry. Read more here.

Sudhanshu Vats to join Pidilite as Deputy Managing Director

Sudhanshu Vats started his career with Hindustan Unilever and spent about 20 years in various Sales & Marketing and General Management roles serving as VP for Laundry Business (South Asia) and Global Head for Radiant. Read more here.

Vigor Media Worldwide India bags global marketing and communication mandate for Modair

As per the mandate, Vigor Media Worldwide will be responsible for the marketing, PR, and strategic communication framework for Modair. Read more here.

slice appoints Nitin Basant as its first Chief Data Scientist

As per the role, Nitin will be further driving a culture of data-driven decision-making at slice. He will be responsible for scaling up the data science & analytics team. Read more here.


Lay's campaign

Lay’s introduces new packs with Ishaan Khatter in its latest campaign

The Media Samosa July Week 2 roundup features Lay’s latest campaign highlights the message of ‘Ghar Par Lay’s, Always!’ with a relatable in-home experience, featuring Ishaan Khatter. Read more here.

Duroflex Sounds of Sleep campaign gears up for the next phase

Conceptualized by Sunny Side Up, the Duroflex digital series of lullabies will witness content creators, as part of the next phase to keep the property alive for the coming days. Read more here.


TAM personal healthcare

Personal Healthcare ad volumes grew by 86% on TV for Jan-May 2021: TAM

TAM AdEx cross-media report highlights how the advertising fared in the Personal Healthcare category on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year. Read more here.

TV remains the main contributor with 40.9% ad share in India: dentsu Report

The Media Samosa July Week 2 roundup features Dentsu Ad Spend Report highlights the latest ad spends’ trends and forecasts with a global outlook as well as how some of the major media channels like TV and digital are playing a significant role in India. Read more here.

Digital ad insertions grew by 93% from Jan-May 2021 for Real Estates/Properties: TAM

TAM AdEx cross-media report highlights how the advertising fared for the Real Estates/Properties on TV, Print, Radio, and Digital for the months of Jan-May 2021 as compared to the same period in the previous year. Read more here.

TV advertising to grow at 8.6% in 2021: PwC Report

The latest PwC Report highlights how the Indian entertainment and media sector has fared despite the challenges of the pandemic with TV advertising as one of the largest revenue contributing segments and more. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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