As per the mandate, Vigor Media Worldwide will be responsible for the marketing, PR, and strategic communication framework for Modair.
Vigor Media Worldwide has bagged global marketing and communication mandate for Modair. This was followed by a multi-agency pitch followed by a competitive bidding process. The mandate for Modair will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support of its team along with its global associates across Singapore, London, Australia, and the Middle East.
The mandate includes worldwide marketing, PR, and communication as well as advertising and media buying for Modair. The role of Vigor Media Worldwide will be to build a strategic marketing and communication framework for Modair and strengthen its unrivaled leadership positioning in the industry.
Atul Jain, Chairman, Modair, said, “First time in India we are coming up with a wide range of air adventure tourism services with an eye on expanding our footprints across the globe We are glad that we have associated with Vigor Media Worldwide as a competent partner, as they have extensive experience in corporates and global tie-ups as well as business expansion, besides establishing focussed marketing, media,, advertising and global communication strategy to support our growth and national and international expansion plans. We are sure with this association we are all set to grow aggressively in this exclusive domain worldwide.”
The brand team involves the leadership of Varun Mittal, CEO, Modair to achieve greater heights.
Commenting on winning the global marketing and communication mandate for Modair, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “This is truly an exciting time to partner with Modair, an industry leader in adventure air tourism, with a renewed optimism towards the growth of this exclusive segment across the world. Our extensive experience in media, marketing and communication, besides our innovative strategies will surely help them achieve all their expectations and global expansion goals. “