As the National Ambassador for Duroflex, Alia Bhatt will help the brand reach more youth while advocating the relevance of sleep for a healthy life.
Duroflex has announced Alia Bhatt as their first-ever national brand ambassador. With over 50 years of expertise, the brand is set to launch its next big campaign with her, inspiring India to sleep better.
As an actor, Alia is known for her versatility, award-winning performances, and commitment to excellence. She is constantly pushing boundaries and balancing professional achievements with personal well-being. She considers restful sleep to be the cornerstone of her healthy lifestyle and often takes to her social platforms to show her love for sleep. Alia’s strong commitment to sleep evangelism makes her the perfect ambassador as per Duroflex.
Commenting on the collaboration, Smita Murarka, CMO, Duroflex said: “Duroflex has always been a thought leader in the sleep solutions category and is on a mission to help India sleep better. We wanted to collaborate with an authentic voice that resonates with the new-age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism.”
Commenting on her association with Duroflex, Alia Bhatt, says, “Being an actor, early call times and power-packed schedules are a way of life. I have learned that Sleep is my superpower that boosts my productivity and is critical to my success. I make sure I never compromise on my sleep. I am thrilled to be associated with a powerful brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses.”